![]() Apple generates a random address, which the app-maker can access in case there's a need to send marketing materials, promotions, or general support inquiries. ![]() ![]() When creating an account for an app, if the developer supports Sign in with Apple, you can choose to “hide your email” so the app can’t access your private email address. ![]() This experience is similar to what Apple promises if you use Sign in with Apple, a new feature baked into iOS 13 and other Apple software like MacOS and WatchOS. The United States Patent and Trademark Office granted a patent to Ben Volach for this technology a year prior. For example, if you share your email address through this feature and post it to Twitter, you won't be able to see the real email addresses of people who email you, and the idea is you're safe knowing no one can identify your real, private email address. Also in 2018, BlueMail released a feature called Share Email, which allows people to communicate through public addresses without revealing private email addresses.
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